Beyond Google Analytics: What a Full-Service Web Analytics Agency Really Does
If you’re serious about growing your digital presence, understanding user behavior, and making smarter marketing decisions, basic analytics isn’t enough. This is where a full-service web analytics agency becomes invaluable. It doesn’t just provide data—it turns your entire digital ecosystem into a strategic engine for growth. Let’s break down what a full-service web analytics agency actually does (hint: it’s way more than dashboards and traffic reports). What Most People Think Web Analytics Is For many teams, web analytics starts and ends with Google Analytics. They: Look at traffic trends Monitor bounce rates and session durations Track a few goals (like form submissions or purchases) Occasionally build a report for leadership While helpful, these surface-level insights often lead to reactionary decisions rather than strategic ones. Worse, they rarely answer the real questions like: Why is our conversion rate dropping? Where are users dropping off in our funnel? Which channels...